Should You Devote Attention to Micro-content?
Dec 3, 2023 2:12:23 GMT -5
Post by account_disabled on Dec 3, 2023 2:12:23 GMT -5
But whether they do or don’t, those dated references still hurt the post. A bunch of references to then-old movies or devices, all described in the present tense as brand new, would turn you off, right? 2. Focus on evergreen topics Next, if writing a topical post, focus on evergreen topics. There are two ways to do this. First, you can focus on something that is generally always relevant.
“Best accounting software for midsized businesses,” for example, is an Middle East Mobile Number List evergreen query. The results may change as the years go by, but people will keep searching for this kind of phrase. But also be aware that evergreen doesn’t mean ever-present. A topic that becomes relevant at regular frequencies, like “best windows for cold winters” or “when should I pretreat my lawn” can still qualify as evergreen.
Your compounding visits will be really spiky, concentrated in specific parts of the year, but the ongoing interest is still there. 3. Keep topics broad Keeping topics as broad as you can will also help to compound interest in the post over time. This might seem counterintuitive since broader content strategy best practices include being specific and detailed as you work to build authority.
But these two ideas aren’t as contradictory as you might think. Your post should still be specific and detailed once you get into it. However, the subject or topic itself shouldn’t be too niche. You want to capture as much of your potential audience as you can, and you want the topic to be general enough that people will keep searching for it month after month. 4. Answer common questions The posts that seem to compound the most are the ones that answer directly questions that people are searching for.
“Best accounting software for midsized businesses,” for example, is an Middle East Mobile Number List evergreen query. The results may change as the years go by, but people will keep searching for this kind of phrase. But also be aware that evergreen doesn’t mean ever-present. A topic that becomes relevant at regular frequencies, like “best windows for cold winters” or “when should I pretreat my lawn” can still qualify as evergreen.
Your compounding visits will be really spiky, concentrated in specific parts of the year, but the ongoing interest is still there. 3. Keep topics broad Keeping topics as broad as you can will also help to compound interest in the post over time. This might seem counterintuitive since broader content strategy best practices include being specific and detailed as you work to build authority.
But these two ideas aren’t as contradictory as you might think. Your post should still be specific and detailed once you get into it. However, the subject or topic itself shouldn’t be too niche. You want to capture as much of your potential audience as you can, and you want the topic to be general enough that people will keep searching for it month after month. 4. Answer common questions The posts that seem to compound the most are the ones that answer directly questions that people are searching for.